ENHANCING JOB SATISFACTION THROUGH INTERNAL COMMUNICATION AND REWARDS: THE MEDIATING ROLE OF WORK MOTIVATION

Abstract

This study aims to analyze the influence of internal communication and rewards on job satisfaction, with work motivation as a mediating variable among employees of PT Bank Rakyat Indonesia (Persero) Tbk, Sungai Penuh Branch. The research adopts a quantitative approach with an explanatory method, involving 71 respondents selected through total sampling. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique with SmartPLS. The findings reveal that internal communication and rewards have a positive and significant effect on both work motivation and job satisfaction. However, work motivation does not significantly influence job satisfaction and fails to mediate the effect of internal communication or rewards on job satisfaction. These results highlight that job satisfaction at BRI Sungai Penuh is more strongly determined by structural factors, namely effective internal communication and a fair reward system, rather than by individual motivation.